ILEANE FRANK

• Experience includes; circular and brochure design, POP, ROP, direct mail, promotional materials, emails, retail

  package design, print design, logo development, style guides, branding, licensed products, corporate press

  kits, advertisements, billboards, trade show graphics, magazine layouts and corporate identity materials.

• Developed visual language of brand identity for consumer products across packaging through design, logo,

  photography and infographics. 

• Troubleshooting and coordination of timeline management, design, budgeting, deadlines, shipments, estimates,

  samples and billing.

• Create, organize and add to image library

• Coordinate with marketing managers to affirm objectives, discuss effective creative direction, and ensure brand

  consistency and high standards of creative execution for the development of marketing materials and packaging.

• Responsible for revisions, artwork, approvals and accuracy of information.

• Conceived advertising campaigns for new products, layout and composed all copy for corporate newsletter and

  shareholder information, managed graphic designers, photographers and illustrators.

• Collaborate with brand managers, product marketing, sales, public relations and corporate leadership to

  strategize and execute all project requests. Provide value-added enhancements to better the process.

 

Accomplishments

• Created internationally recognized brands, increasing sales exponentially.

• Design and production work increased profitability for all clients through shorter production time reducing costs.

• Responsible for developing a widely recognized can for Arizona iced tea company, increasing company profits by

  over 200% with full line extension.

• Through multiple branding programs for industry leader cheese importer, I was able to increase product visibility

  and broaden product exposure, which led to product extensions within the brands and significant expansion of

  sales leading to private label for Costco and BJ’s.